Conference coming: Consumer culture and Christianity

This looks interesting: a conference on Christianity in a Consumer Culture will be held April 28 & 29, 2006, in Minneapolis. Here's what conference planners have to say:

Consumerism is the driving force in our society—a spirit of our age. It is enmeshed within the fabric of our society. . . . Christians need to intentionally and carefully navigate our consumer culture, responding to its dangerous complexities with a deepening awareness of its promises and perils. The Conference on Christianity and the Consumer Culture will be both informative, fostering a deeper understanding of consumerism and its role within our society, as well as formative, providing strategies for faithful living in light of the promises and perils inherent to our consumer culture.

Sounds good to me. Conference sponsors are the MacLaurin Institute, Mission: Think, and Mission Dei. I don't know much about these sponsoring organizations. Any input? (Hat tip: Knightopia).