Passion in preaching

Here's Peter Mead:

Genuine passion is contagious; people catch it. It is commanding; people aren’t easily distracted from it. It is convicting; people have hearts changed by it. It is challenging; people see their apathy wilt under it. Genuine passion marks people deeply. (Just in case you’re tempted to fake it, remember that fake passion is off-putting, embarrassing, ineffectual and counter-productive.)

True.