Don't overuse soundbytes

"It’s good to have principles that you live by and lead by, it’s good to be a clear communicator who is memorable, catchy, pithy and precise. However, you can have too much of a good thing. Don’t put your listeners through endless concatenations of cliches when you’re preaching. Even when you’re not preaching, in other leadership communication, don’t rely too heavily on soundbites. Listeners and followers would rather know you are authentic (communicated via natural style), than the king of cliche."

- Peter Mead