"Coming to faith is a process"

Peter Mead reminds preachers that conversion is not always a single event. As a consequence, preachers should not tire of preaching the Gospel over and over:

It takes repeated exposure to the gospel for people to gradually be drawn closer to that point of heart-level understanding and response. Even once people are saved, the process continues. So let’s not have the mentality that says, “I’ve already told them this, they should get it now!” Our listeners, just like us, are notoriously slow and gradual in responding to God.

Amen. Peter's essay, only three paragraphs long, is worth reading in its entirety. Another of Peter's recent posts, on not assuming too much subject-matter knowledge in your listeners, is also worth reading.