Addicted to contextualizaton

David Fitch shares worthwhile reflections on the problem of gospel contextualization and niche churches:

Contextualization extracts the gospel message (like a concept), reduces it to a narrow point of contact and seeks to attract people via this appeal to this contact. Contextualization by its very nature is attractional in the Frost/Hirsch sense. I would suggest then that contextualization makes it almost impossible for the church to be transformational.

Incarnation on the other hand seeks to incarnate the gospel over long periods of time culturally within a context. It enters into a culture as a communal presence whereby it is able to discern its surrounding contact points. It will accept some things in the surrounding culture and bring them into captivity for the gospel. It will flat out reject others. In the process it becomes a display of a redeemed form of that culture.

Amen.