"Cultures don't come to Christ..."

Here's James MacDonald on the idea of "reaching culture":

I think some people need to be a little more honest about what they really mean when they say “reaching the culture.” Here’s three things I think they mean:

1) They mean reaching people very different from themselves.

2) They mean reaching secular people who have no interest in God

3) They mean reaching cool people who make them feel cool.

Ouch. That's a sampling, by the way, from MMI. You can read Dr. MacDonald's whole article here.