Cross without the bridge?

Dave Fitch is looking at problems with the bridge model of salvation:

Consumerist society has trained all of us to think, feel and breathe all things as products to be consumed "for me." Jesus, Son of God, very God, has been reduced to an object to be used for some benefit. At this point this simply is no longer a salvation recognizable by Paul, Luther or the Christian church.

Too true. His other two concerns are also worth considering.