Thursday, December 08, 2005

That'll preach

It looks like product placements have now extended to sermons:
The official marketing for The Lion, The Witch and The Wardrobe apparently includes a sermon contest, wherein the winner gets a free trip to London and $1,000 in spending money.
The details on whether or not Disney itself is behind this campaign is not clear [Update: It looks like they are]. But can we all agree that product placements in sermons are a bad idea?

Coming clean: I won't say the same for blogs. I added a link here to the ESV homepage in exchange for a free Bible.

Update: Keith Plummer has a brief post with more helpful details on this story at The Christian Mind.


Blogger pgepps said...

We can certainly agree that product placement has no place whatsoever in sermons.

My pastor here in Japan has a young man's love for pop culture, and I enjoy and encourage that. I cringed heartily when he got into a Passion phase, though--he didn't get bought off, but he did mention it in a way that made me uneasy.

Still, he meant well, and I can't understand Japanese well enough to criticize him.

I hope we'll be able to resist the rush of marketing-to-us that is no less than trying-to-coopt-us that is coming. The idea that the greatest fixtures of the culture are going to answer "Is this vile world a friend to grace / to help me on to God?" with a resounding "YES!" scares me much more than a good knock-down-drag-out with the ACLU ever could.

And thanks for the prime linkage! I'm sure your readers are quite capable of backtracking the research for themselves, and using it discerningly--that was part of a Sunday School series I began (which never really took off--hazards of a rhetoric teacher doing College class).


5:51 AM, December 09, 2005  
Blogger Milton Stanley said...

You're quite welcome, and thank you for both your comments here and for posting the fine, succinct post on John 1.

9:07 AM, December 09, 2005  

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